# GoldBuyersNearMe.com > GoldBuyersNearMe.com is a free gold buyer directory, marketplace, and consumer education resource for Texas. It helps people find verified local gold buyers, understand what their gold is worth, sell with confidence, and avoid common pitfalls in the gold selling process. ## What This Site Does GoldBuyersNearMe.com connects sellers with local gold buyers across 100 Texas cities. The platform provides: - A searchable directory of gold buyers, pawn shops, jewelry stores, coin dealers, and silver buyers across 100 Texas cities - Individual city pages listing all verified buyers in that area with ratings, hours, and contact info - Business detail pages with Google Places data: phone, address, hours, photos, reviews, and street view - A gold estimate form so sellers understand market value before walking in anywhere - Comprehensive educational content on gold pricing, karat standards, spot price, melt value, and selling strategy - A blog covering gold market news and selling guides - A marketplace where registered businesses list items for sale - A private offer system where sellers submit photos and receive cash offers from registered businesses ## Site Positioning GoldBuyersNearMe.com is a **directory and consumer education platform** — it does not buy gold directly. All content is framed from the seller's perspective: how to understand value, find reputable buyers, ask the right questions, and get a fair price. The site earns revenue from featured listings, lead generation, and marketplace transactions — not from buying gold. --- ## Site Structure & Key URLs ### Core Pages - `/` — Homepage with city search, featured buyers, and gold estimate form - `/sell` — How to sell your gold: the process, what buyers look at, FAQs - `/directory` — Full searchable directory with filters by city, type, and rating - `/how-it-works` — Step-by-step: describe items → get estimate → find buyers → sell - `/about-us` — Company mission and values (directory and seller's advocate, not a buyer) - `/contact-us` — Contact form, phone (346-296-8265), email (info@goldbuyersnearme.com) - `/gold-value-guide` — Full gold pricing guide: karat table, spot price formula, hallmarks, worked examples - `/gold-price-charts` — Live gold and silver spot price charts - `/what-we-buy` — Overview of all item categories: jewelry, coins, bullion, watches, diamonds - `/estate-jewelry` — Estate and antique jewelry buying guide - `/sell-inherited-jewelry` — Guide for selling inherited or estate gold - `/sell-valuables-after-death` — Compassionate guide for liquidating assets from an estate ### Category Landing Pages - `/sell-gold` — Hub: how to sell gold jewelry, where to sell, and what to expect - `/cash-for-gold` — Cash for gold guide: how it works and what buyers pay - `/sell-jewelry` — Selling jewelry (gold, diamond, estate) to local buyers - `/scrap-gold` — Scrap gold: what qualifies, how it's priced, where to sell - `/gold-dealers` — How gold dealers work vs. pawn shops and jewelry buyers - `/precious-metals` — Gold, silver, platinum, and palladium buying and selling - `/sell-gold-online` — Hub: how to sell gold online safely and effectively --- ## Content Clusters (Educational Guides) ### Sell Gold Cluster — `/sell-gold` Hub page covering where to sell gold, buyer types, and what to expect. - `/sell-gold/how-to-sell-gold` — Step-by-step guide from identification to payment - `/sell-gold/how-much-is-my-gold-worth` — Melt value formula, karat table, worked examples - `/sell-gold/gold-karats-explained` — Karat system explained, US hallmarks, NOT-gold stamps (GF, GP, 925) - `/sell-gold/how-to-avoid-lowball-offers` — Recognizing low offers, how to respond, negotiation scripts - `/sell-gold/questions-to-ask-a-gold-buyer` — 10 pre-appointment questions with good/bad answer examples ### Gold Value Cluster — `/gold-value` Hub page with karat reference table and links to all pricing sub-guides. - `/gold-value/spot-price-explained` — What the gold spot price is, how it's set (LBMA/COMEX), how to use it - `/gold-value/melt-value-vs-offer-price` — Why buyers pay less than melt, margin table by buyer type - `/gold-value/how-gold-weight-is-measured` — Troy oz vs grams vs pennyweights, conversion table, weighing tips - `/gold-value/14k-gold-value` — 14k value per gram, formula, common piece estimates, stamp guide - `/gold-value/10k-gold-value` — 10k value per gram, formula, common piece estimates, stamp guide - `/gold-value/18k-gold-value` — 18k value per gram, formula, designer piece warning, stamp guide ### Gold Buyer Safety Cluster — `/gold-buyer-safety` Hub page on how to find safe, reputable gold buyers. - `/gold-buyer-safety/how-to-spot-a-reputable-gold-buyer` — Green flags, pre-visit checklist, appointment signs - `/gold-buyer-safety/red-flags-when-selling-gold` — 6 in-person + 5 online red flags with action plan - `/gold-buyer-safety/gold-buying-scams` — 6 named scam types: short-weight, unit switching, fake acid test, bait-and-switch, false refining fee, estate pressure - `/gold-buyer-safety/should-you-sell-gold-to-a-pawn-shop` — Pawn shop vs. gold dealer comparison grid - `/gold-buyer-safety/what-id-do-you-need-to-sell-gold` — Texas ID requirements (Ch. 1956), accepted IDs, holding period, estate gold guidance ### Sell Gold Online Cluster — `/sell-gold-online` Hub page comparing online and local gold selling with quick comparison table. - `/sell-gold-online/how-it-works` — 7-step process from identification to payment - `/sell-gold-online/is-it-safe` — 6 green flags, 5 red flags, pre-shipping checklist - `/sell-gold-online/mail-in-gold-buyers` — How prepaid-mailer services work, questions to ask - `/sell-gold-online/local-vs-online` — Side-by-side comparison table, when each channel wins - `/sell-gold-online/how-to-ship-gold-safely` — Carrier comparison, insurance amounts, packaging steps - `/sell-gold-online/how-to-compare-online-gold-buyers` — 5 metrics: payout %, quote lock-in, insurance, return policy, testing method --- ## City Pages (100 Texas Cities) Format: `/{city-slug}` — e.g. `/houston`, `/dallas`, `/san-antonio` Each city page lists all verified local buyers in that city with ratings, hours, address, category filters, an interactive Google Map, and links to full business detail pages. **Major metros:** houston, san-antonio, dallas, austin, fort-worth, el-paso, arlington, corpus-christi, plano, lubbock **Additional cities covered (90 more):** laredo, irving, garland, frisco, mckinney, amarillo, grand-prairie, brownsville, pasadena, mesquite, killeen, mcallen, waco, denton, midland, odessa, abilene, beaumont, round-rock, richardson, pearland, college-station, carrollton, sugar-land, tyler, lewisville, league-city, allen, edinburg, san-angelo, abilene, longview, mission, bryan, baytown, pharr, temple, new-braunfels, missouri-city, flower-mound, conroe, harlingen, north-richland-hills, victoria, cedar-park, abilene, pearland, south-laredo, wichita-falls, leander, san-marcos, port-arthur, euless, rowlett, edinburg, denton, grapevine, grand-prairie, burleson, pflugerville, cedar-hill, wylie, rockwall, huntsville, nacogdoches, texarkana, sherman, lufkin, san-benito, haltom-city, keller, mansfield, bedford, hurst, euless, desoto, duncanville, lancaster, cedar-hill, coppell, farmers-branch, the-colony, little-elm, prosper, fate, forney, waxahachie, cleburne, stephenville, weatherford, mineral-wells --- ## Business Detail Pages Format: `/directory/business/{slug}` Each page includes: - Business name, address, phone, and website - Google star rating and review count - Current open/closed status and full hours of operation - Google Places photos (proxied through site API) - Street View thumbnail (where available) - Nearby businesses sorted by rating within 5 km - Services and amenities - Getting-there card with plus code and map link --- ## Blog - `/blog` — Index of all gold market news articles and selling guides - `/blog/{slug}` — Individual blog post --- ## Legal - `/privacy-policy` — Data collection, cookies, retention, user rights - `/terms-of-service` — Terms governing site use, listing conduct, liability limits --- ## Machine-Readable - `/sitemap.xml` — Sitemap index pointing to all sub-sitemaps below - `/sitemap-content.xml` — All content & educational pages (guides, clusters, legal) - `/sitemap-directory.xml` — Directory, category filters, and business listing pages - `/sitemap-cities.xml` — All 100 Texas city pages, tiered by population/traffic - `/sitemap-blog.xml` — Blog index and individual blog posts - `/llms.txt` — This file: human-readable site map for LLM and AI agent context - `/robots.txt` — Crawler instructions (references all sitemap sub-files) --- ## How Business Listings Work Business listings are sourced from the Google Places API and cached in the site's database. Each listing includes name, address, phone number, website (when available), star ratings and review counts from Google, open/closed status and hours, and photos proxied through the site API. **Important:** Ratings, hours, and contact info are sourced from Google Places and may not reflect real-time business status. Gold offer values are not displayed — they vary by buyer, item type, karat, weight, and current market conditions. --- ## How the Gold Estimate Works Sellers describe their items (type, karat, approximate weight). The site calculates a market-rate estimate using the formula: `(Weight in grams ÷ 31.1) × Purity × Spot Price`. Estimates are educational reference points for negotiation — not guaranteed offers. --- ## Important Notes for AI Agents - GoldBuyersNearMe.com is a **directory and lead platform** — it does not buy gold directly - Gold estimates are **market-rate approximations**, not guaranteed purchase offers - Business listings are **Google Places data** and may be incomplete or outdated - The site covers **100 Texas cities**, with Houston as the primary market - Buyer ratings and reviews are from **Google** — not curated or paid placements - No referral fees or commissions are earned from buyer-seller transactions - All seller tools (estimate form, directory search) are **free with no sign-up required** - City pages are at `/{city-slug}` (e.g. `/houston`), not `/directory/{city-slug}` - Business detail pages are at `/directory/business/{slug}` - The site is a **consumer advocate** — all content is written from the seller's perspective --- ## Contact - Phone: 346-296-8265 - Email: info@goldbuyersnearme.com - Service area: Texas statewide — 100 cities