What Is the Most Expensive Watch Brand?

Rolex the most expensive watch brand

A luxury watch is a fashion statement for the rich and famous and it’s identified by being among the most expensive watch brand you can buy. Watchmakers initially produced wristwatches in the 16th century as an essential accessory featuring minimal mechanisms. Over decades, watches have developed. However, top brands still follow classic watch-making traditions while incorporating innovation and high-quality materials during the watch making phase. The most expensive watch brand has a rich history and ranks high in craftsmanship and style.

In this blog, we have outlined for you the top six luxury timepiece brands you can buy or sell. You are in the right place if you are looking for the most expensive watch brand in the market.

  • A.Lange & Sohne
  • Vacheron Constantin 
  • Rolex
  • Patek Philippe
  • Jaeger LeCoultre
  • Roger Dubuis

1. A. Lange & Sohne 

Price starts from $11,200 to $580,000 or more.

A. Lange & Sohne is a Luxury German watch brand manufacturer whose history dates back to 1845. The company produced quality pocket watches during this time, but it later closed down production in 1948. A. Lange & Sohne reopened the business in 1990 and released their first wristwatches to the market in 1994. Some of the famous wearers for this watch brand include Alexander II of Russia and Bill Clinton.

The brand’s logo features an innovative design that combines tradition and innovation. Timepiece collectors consider it the most expensive watch brand, with a unique appearance. The watch blends exquisite mechanical movement with platinum or gold cases and the most costly A. Lange & Sohne luxury watch model may cost up to $2,500.

  • Saxonia
  • Lange 1
  • Zeitwerk
  • Odysseus

2. Vacheron Constantin 

Price is between $11,00 – $1,538,160. 

Vacheron Constantin is the most expensive watch brand with the oldest uninterrupted production history in the world. Since 1755, this company has been among the top three best traditional watchmakers globally. Some renowned personalities known to have worn the Vacheron Constantin watch brand include Napoleon Bonaparte, Duke of Windsor, and Pope Pius XI.

Their 250th-anniversary watches include two faces that show a second-time zone, a sunset time indicator, a constant calendar, and other advanced features. Most watch lovers recognize this watch brand as one of the most complicated timepieces ever made.

Buyers highly favor the Overseas Self-winding model, which has at least a 53% value retained rate. Other admired Vacheron watches include:

  • FiftySix Day-Date
  • Harmony Chronograph Call 3300/ 260th Anniversary Edition
  • Egerie Self-Winding
  • Patrimony Moon Phase

3. Rolex

Price starts from $5,000 to $17,800,000

Rolex emerged from a 1905 company called “Wilsdorf and Davis.” The company initially imported Swiss watch movements into the UK. In 1926, the Rolex watch brand produced its fully waterproof watch, the Oyster, which has become a symbol of luxury and achievement globally. Some wealthy and famous individuals who wear Rolex include Paul Newman, whose Rolex Daytona sold at a record price of $178 million.

Rolex completed the production of this timepiece with a certified accuracy while blending functionality with classic style.

The Rolex Explorer model has a 71% value retained rate. Other well-liked Rolex watch models include:

  • Submariner
  • Cosmograph Daytona
  • Day-Date
  • Oyster Perpetual

4. Patek Philippe

Price starts from $10,000 up to $780,000.

Patek Philippe is a watch company with a head office in Geneva. Its existence dates back to 1851. This renowned watchmaker has supplied watches to Queen Victoria for many decades. Their classic timepieces have advanced mechanisms and distinct features.

One of their models, Henry Graves Supercomplication, sold for $11 million in 1999 and $24 million in 2014.

The Aquanaut model has a 76% value retained rate. Other popular types of this watch brand include:

  • Nautilus 5711/1A
  • Calatrava Pilot Travel Time
  • Annual Calendar Chronograph 5905P

5. Jaeger LeCoultre

Price starts from $4,000 to $1,474,070 or more.

Jaeger LeCoultre is a Swiss watchmaker established in 1833 by Antoine LeCoultre. The company has since then made notable advancements in the timekeeping industry. One of their known innovations includes the world’s smallest caliber. They have received recognition for designing the most complicated timepiece and the first global keyless watch with a small push-piece that enabled a lever to switch between functions. 

Jaeger LeCoultre has mastered all horological complications. In 2013, at the unveiling of SIHH, the Grand Complication timepiece from this company had a price tag of $2,497,000. This portable timepiece features moon phases, a minute repeater, a split-second chronograph, a perpetual calendar, and a quiet gong that strikes at regular intervals. 

The Master Control model has a 59% value retained rate. Other popular types of Jaeger LeCoultre watch brand include:

  • Atmos
  • Reverso
  • Polaris
  • Duometre

6. Roger Dubuis

Price is between $11,000 – $156,000 or more.

Roger Dubuis is a dauntless timepiece manufacturer of posh watches. The history of this company dates back to 1955 with Carlos Diaz and Roger Dubuis. Currently, the Richemont group owns this Swiss watchmaker. It is the most expensive watch brand recognized for its oversized dials, innovative and complex designs. 

The Roger Dubuis company is already famous for producing quality wrist watches despite being one of the youngest competitors in the industry. The brand is well-known for exceptional craftsmanship that resists traditional watch complications. It is the symbol of luxury and fashion. Some notable personalities who wear the Roger Dubuis brand include Scottie Pippen and Michael Jordan.

The Millesime Double Flying Tourbillon, a Roger Dubuis model, is in “the most expensive watch brand” category. It sells for about $263,000. One of the founding members of this company, Roger Dubuis, created this classic model in a limited run of 88 pieces. Watch collectors know this watch as one of the most accurate timepieces in the industry. 

  • Excalibur Quatuor
  • Excalibur skeleton
  • Easy Diver
  • Velvet


Whether you’re looking to upgrade or add to your collection remember that a quality luxury watch is an investment. Every watch brand has a distinct design. Although some watch manufacturers still use old-fashioned sounds, top brands work with musical and engineering experts to design a unique sound for their timepieces. Other manufacturers incorporate automation, tourbillon and perpetual calendars to create Grand Complications.

When buying the most expensive watch brand, consider the following; style, features and the primary material, such as gold, titanium, cobalt, or platinum.

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