Watch Appraisal: Top 5 Watch Brands That Hold Their Value Best

watch brands that hold their value

Like cars, most watches tend to lose value the moment their first owners buy them. However, the depreciation rate varies with the type of watch. If you are a watch enthusiast, you have probably heard of reputable watch brands that not only hold their value but some increase in value. In this article, though, you will learn of the top 5 watch brands that hold their value best. 

Let’s have a look

1. Rolex

Rolex was founded by Hans Wilsdorf, who created the first-ever waterproof wristwatch in 1926. Since then, the company has taken pride in creating the most lasting timepieces through innovative solutions. Rolex watches are built with high precision and attention to detail by a team of dedicated specialists. They also attract a hefty price, and that’s why you will only spot them worn by pioneers, athletes, visionaries, celebrities, and leaders. A Rolex watch can offer you service for many years, and you can pass it on to the next generation as a gift. They also don’t quickly lose value so if you wish to sell it off second-hand, be sure to get a great price

2. Vacheron Constantin

Since 1755 Vacheron Constantin has continued to create exquisite timepieces. The company focuses on simplicity and elegance with the slogan ‘ever in motion.’ The brand has a rich legacy with over 1500 types of watches, including pocket watches that are often auctioned. Vacheron Constantin watches are known to hold their value for a long time. A good example, in 2005, a pocket watch originally owned by the king of Egypt was sold for $2.7 million. So if you are looking for watch brands that hold their value best, Vacheron Constantin is number one on the list. 

3. Patek Philippe

Patek Philippe is a family-owned company that was established in 1839 in Geneva. Their watches are so expensive that owning one is considered an investment. One of the reasons for the high price is scarcity. Each timepiece is created with high-level craftsmanship, some taking up to 9 months to complete. The limited supply of Patek Philippe timepieces creates high demand from retailers and collectors. That leads to an increase in value. Patek Philippe models are known to hold their value the most include the Patek Philippe Calatrava, Patek Philippe nautilus, and the Patek Philippe aquanaut. Some of these brands are said to have doubled the retail price already. 

4. Jaeger-Lecoultre Is Among Watch Brands That Holds Their Value

Jaeger-LeCoultre started watchmaking in 1833 and has continually created exemplary brands of timeless pieces. The rectangular Reverso is especially a legendary design with a long-lasting influence on watch designs. It originally was designed for sports in a bid to curb breaking the watches’ glass during polo games by the British officers in 1931. Jaeger-LeCoultre watches get designed cautiously with a touch of elegance. That is one of the reasons why they are among the most valuable Watch brands that hold their value best.

5. Audemars Piguet 

Audemars Piguet is also a great brand you can settle for if you wish to have a watch that will hold value for a long time. This particular watch brand was established in 1875. It’s a Swiss brand with a high resale value ranging from $3000 to $170000 per piece. The most expensive piece ever sold was the Tourbillon Openworked only watch at $1,093,169. Getting an Audemars Piguet watch assures you that it will serve you and fetch a significant resale price at the time you want to dispose of it off.


If you are asking yourself, “what watch brands keep their value?” Rolex watches, the Vacheron Constantin, Audemars Piguet, Jaeger-LeCoultre, and the Patek Philippe are watch brands that hold their value best. Rest assured that you will not go wrong on settling on any of these brands. 

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